Wednesday, 14th October 2015
Welcome to Toronto, the 40th FIPP World Congress and introduction to the programme.
What happens when a forward-thinking regional magazine meets a media company with international reach? For Cottage Life and Blue Ant Media, it’s been a fusion of strengths. The Cottage Life brand is a powerhouse of print, consumer shows, licensed products and TV, reaching more than 4.5 million Canadians every month. Blue Ant Media distributes content across TV, mobile, web, print, events and consumer shows, and isn’t afraid to go big: establishing a global content division, investing in a YouTube video network, and operating 11 media brands, among them Cottage Life. Meet the two CEOs who’ve made 1+1=3, and find out how they’re combining print with platforms in a partnership where the lines between media are increasingly blurred.
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