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Silicon Beach, Los Angeles, 14-15 Nov 2019

Reimagining Video: Our intimate tour of Silicon Beach combines Hollywood’s storytelling roots with the thriving technology industry to look at optimal video distribution strategies, the move to vertical video, plus audience engagement strategies including user acquisition and retention.

The historic home of US film and entertainment, Los Angeles has more recently cemented its reputation as a hotbed for digital media. LA’s Silicon Beach is now recognised as the tech capital of Southern California, attracting hundreds of tech companies including innovative start-ups as well as established players such as Google, Facebook, YouTube, Netflix and Hulu.

Drawing on Hollywood’s success and the local talent pool, Silicon Beach is now the largest video and virtual reality hub in the world. In turn new social media influencers, who have larger and more loyal followings than traditional celebrities, are acting like publishers and attracting ever-growing advertising budgets.

Media giants are innovating with new business models and lines are blurring between traditional studios such as Disney and new well-funded entrants such as Quibi and Vertical Networks. The media and entertainment sector now brings a staggering $161bn to the economy.

The FIPP Silicon Beach Tour, taking place from 14-15 November 2019, will combine discovery meetings with key media and tech players from the area, a sunset drinks reception with local startups and an intimate networking lunch with a local thought leader driving digital innovation.

This exclusive event is open to senior level media industry professionals who are attending the FIPP World Media Congress in Las Vegas and is limited to 15 attendees only.

Agenda

Thursday 14 November

  • 2.00pm – 5.00pm: Travel time from FIPP World Media Congress
  • 5.00pm – 9.00pm: Networking drinks and dinner overlooking the beach to meet with founders of local startups and influential media executives

Friday 15 November

  • 7.00am – 9.00am: Breakfast and transfers
  • 9.00am – 12.00pm: Company meetings
  • 12.00pm – 2.00pm: Networking lunch and speaker
  • 2.00pm – 5.00pm: Company meetings
  • 6pm: Departures

Tour Meetings 

The schedule company meetings is in development and is subject to change. The below list of companies include those who have participated in previous tours and have indicated their willingness to be included in future events.

Vertical Networks, Santa Monica

Co-owned by Snap & Elizabeth Murdoch, Vertical Networks is a studio creating content only for the small screen. Their shows are in vertical video format and use deep analytics to test content to understand what is successful and why – not simply video starts and finishes. The makers of shows including Brother, Phone Swap and Solve, Vertical Networks share a few secrets of creating shows for mobile.

SnapChat, Santa Monica

How do you get the attention of Gen Z, who are now starting their careers and have personal disposable income? Snapchat takes you through some top tips and how to best use their platform that has 190 million daily active users.

Cheddar, West Hollywood

There are so many platforms, yet finite resources to create content. How can you cut and edit one set content to maximise it across the many social and video distribution platforms? Arguably the most successful media company to do this is Cheddar, the financial news network for millennials, recently acquired for $200m. Learn the secrets of success from one of their senior executives.

YouTube Studios, Playa Vista

A senior executive will take you on a tour of these exceptional studios for YouTube influencers that have ten thousand or more subscribers, many of which have millions. Learn how YouTube is working with communities to maximise user acquisition & retention for their ‘stars’ which including influencers, policy makers, educators and brands.

Google, Playa Vista

Google’s all new Los Angeles HQ built in the Howard Hughes plane hanger where the historic ‘Spruce Goose’ was built. Google went to great lengths “to honour the history of the building and work for what we believe the future of work is going to be—spaces that are mouldable and flexible, not tied to your desk”.

Yahoo / Verizon 5G / Ryot XR, Playa Vista

With 5G just around the corner users’ bandwidths will increase dramatically and latency will be a thing of the past. This opens up possibilities for ‘rich media’ including video and AR/VR. Get a sneak peek into the Yahoo News XR Partner Program which offers selected partners unprecedented access to groundbreaking 5G technology at Verizon’s 5G Labs and the Verizon Media RYOT 5G Studio in Los Angeles, the first 5G production studio in the country. The session will explore what XR (extended reality) immersive journalism can be in a 5G world, and plan to distribute and monetise these exciting new formats on Yahoo.

Pricing

Places are limited to 15 attendees. Please book early to avoid disappointment.

Summer 13 Jun – 24 Jul 2019 Standard 25 Jul – 25 Sep 2019 Final 26 Sep 2019 onwards
FIPP member $1,199 $1,399 $1,599
Non-member $1,449 $1,649 $1,849

Your event pass includes the following:

  • Organisation of all company visits and meetings
  • Drinks reception, dinner, breakfast and lunch at selected venues
  • One nights’ hotel accommodation
  • Personal guidance onsite
  • Presentation slides (where made available)

Flights to and from Los Angeles, individual airport transfers and local visas are not included although we can provide the necessary letter of invitation. An invoice will be sent separately after registration. In the event of cancellation by the attendee, registration costs will not be refunded.

If you are registering for the FIPP World Media Congress as a FIPP member or a non-member, you can register for the Silicon Beach Tour online here. If you are registering as a speaker, startup or another registration type, please contact Natalie Butcher on natalie@fipp.com to reserve your place.