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Silicon Beach, Los Angeles, 14-15 Nov 2019

Reimagining Video: Our intimate tour of Silicon Beach combines Hollywood’s storytelling roots with the thriving technology industry to look at optimal video distribution strategies, the move to vertical video, plus audience engagement strategies including user acquisition and retention.

The historic home of US film and entertainment, Los Angeles has more recently cemented its reputation as a hotbed for digital media. LA’s Silicon Beach is now recognised as the tech capital of Southern California, attracting hundreds of tech companies including innovative start-ups as well as established players such as Google, Facebook, YouTube, Netflix and Hulu.

Drawing on Hollywood’s success and the local talent pool, Silicon Beach is now the largest video and virtual reality hub in the world. In turn new social media influencers, who have larger and more loyal followings than traditional celebrities, are acting like publishers and attracting ever-growing advertising budgets.

Media giants are innovating with new business models and lines are blurring between traditional studios such as Disney and new well-funded entrants such as Quibi and Vertical Networks. The media and entertainment sector now brings a staggering $161bn to the economy.

The FIPP Silicon Beach Tour, taking place from 14-15 November 2019, will combine discovery meetings with key media and tech players from the area, a sunset drinks reception with local startups and an intimate networking lunch with a local thought leader driving digital innovation.

This exclusive event is open to senior level media industry professionals who are attending the FIPP World Media Congress in Las Vegas and is limited to 15 attendees only.

Agenda

Thursday 14 November

  • 7.00pm:  Networking drinks – The Inn at Venice Beach

Friday 15 November

  • 7.00am – 9.00am: Breakfast and transfers
  • 9.00am – 12.00pm: Company meetings
  • 12.00pm – 2.00pm: Networking lunch and speaker
  • 2.00pm – 5.00pm: Company meetings
  • 6pm: Departures

Tour Meetings 

Iris TV, Field Garthwaite, Co-Founder, CEO:

Hear about the future of video personalisation across devices and formats from the Founder of  leading video personalisation company, Iris TV. Field will talk about how to increase  engagement, activate data, and build audience insight across all video platforms. This will be  followed by an open discussion where you can ask Field any burning questions.

The Young Turks, Steve Oh, Chief Business Officer:
Following their radio program, The Young Turks launched on YouTube in 2005 and have grown their audience and network across multiple digital channels. They make half their revenue on varying levels of membership. Understand how they launch new products. Find out how they build and monetise their loyal base.

Cheddar, David Schneider, Head of Content Distribution (lunch speaker):
There are so many platforms, yet finite resources to create content. How can you cut and edit one set of content to maximise it across the many social and video distribution platforms? Arguably the most successful media company to do this is Cheddar, the financial news network for Millennials recently acquired for $200m. Learn the secrets of their success across platforms from their Head of Content Distribution, Daniel Schneider.

Yahoo!/Verizon Media/Yahoo News XR Program, Laura Hertzfield, Director:
With 5G just around the corner, users’ bandwidth will increase dramatically, and latency will be a thing of the past. It opens possibilities for rich media, including video and AR/VR. The session will explore what XR (extended reality) immersive journalism can be in a 5G world. Look at plans to distribute and monetise these exciting new formats on Yahoo, including the all-new Yahoo News XR Partner Program. This program offers selected partners access to ground-breaking 5G technology at Verizon’s 5G Labs and the Verizon Media RYOT 5G Studio in Los Angeles, the first 5G production studio in the country.

YouTube Studios, Alvaro Paes de Barros, Head of YouTube Studios LA:
Learn how YouTube actively harnesses their community, not only of influencers but also educators, policymakers and brands to create compelling content and activate unexpected partnerships. Discuss the metrics that can be used to measure success, over and above views, see the impressive studios and learn how YouTube actively participates with the community.

Pricing

REGISTRATION OPTIONS and RATES

Here are your options:

  • You have already registered for the Congress, but not for the Tour: Contact Claire Jones or Natalie Butcher to sign up.
  • You still have to register for the Congress and Tour: Sign up for the Congress and add on the Tour during the sign-up process.  Register here.
  • You are not attending the Congress, but would like to join the Tour (note: an additional cost of $500 applies to the standard rates for the Tour below): Contact Claire Jones or Natalie Butcher to register.

The rate for FIPP members is $1,599 and for non-members $1,849. For non-Congress participants, there is an additional charge of $500 on top of the rates, as mentioned before. The rate includes the organisation of all company visits and meetings, drinks reception, breakfast and lunch, one night’s hotel accommodation and access to presentation slides, where made available to us for sharing.