Ananda Vikatan Group
Mr. B Srinivasan (Srini) is the Managing Director of the 93-year-old Vikatan Group. This third- generation entrepreneur joined his family business when Vikatan Group was print-only Magazine Publisher, in 1990.
Realising the significance of communities, advent of personalisation, emergence of TV mediums and the surge of the Internet, Srini spearheaded Vikatan’s diversification through niche magazines, adopted internet publishing in 1997, went pay in 2005 and trending on social media since 2010. He also entered content production for TV in 1998 and during the last 2 decades produced continuous #1 rated shows in Tamil. Since 2016, the Vikatan Group has created and curated popular event properties and client-led activations.
Today, the Vikatan Group is a diversified media house with 12 magazine titles in Tamil boasting a combined sale of over 50 million magazines, 1 million books, over 2 billion annual page views from 8 million unique readers on the internet and interacting with its 20 million followers on social networks every month.
Having evangelised the digital first approach in content creation, curation and publishing at Vikatan Group, he is re-engineering Vikatan’s culture by investing heavily in people, processes and workflows while ensuring that the consumer is kept at the heart of everything that Vikatan stands for, while firmly staying entrenched in Vikatan’s timeless value- systems.
With story-telling skills honed for almost a century, the Ananda Vikatan Group is now obsessed with becoming a fully-fledged content engine for OTT platforms and emerge as an independent digital media company by 2021.Back
What our attendees say…
For me, it’s vital that I attend the FIPP World Media Congress. It’s the one place to learn about the international industry developments and to meet key contacts in person, so it’s the best use of my time and money.
Yolanda Ausin Castaneda, General Manager
Asociación de Revistas de Informacion (ARI), Spain
The FIPP World Media Congress is a place for us to do business and meet publishers from around the world, both existing partners that we have relationships with and new ones that can help us expand our brands globally.
Kevin LaBonge, Vice President, Global Licensing
Penske Media, USA
I’ve been to every FIPP World Media Congress since 2015. It’s a great opportunity to sit down with potential customers and show them what we do. It’s a great event.
Jonny Kaldor, Co-Founder & CEO
If I were a doctor, and you were my patient and a media company, my prescription would be ‘go to the FIPP World Media Congress’.
John Wilpers, Senior Director, US
Innovation Media Group, USA
It’s the place to feel the pulse of the industry, to see what’s changed and what the new trends are. As well as the big-name speaker presentations, the networking opportunities are invaluable for us.
Dragana Trivanovic, Client Relations & Event Manager
Content Insights, Serbia
The FIPP World Media Congress is one of the biggest, most established and most important events in the industry. It combines great networking with great presentations – real-world, practical insights that you can take back to the office and put into practice straight away.
Chris Kerwin, Managing Director, Food Group
Immediate Media Co., UK