President and CEO
Didier Guérin has travelled more than 300 times to China, where he launched some of the 40 plus magazines and websites he created in Asia-Pacific. He also directed several Mergers & Acquisitions in the media business in China. With the absence of Google and Facebook in the second largest economy in the world and despite the current economic tensions, China remains a market which can be financially highly rewarding with serious opportunities of brand development. However, it is a complex country which can be frustrating if it is not well understood culturally. Didier Guérin is able to decode the barriers of entry and provide six specific keys to establish a successful business in China. Didier Guérin is the President and CEO of Media Convergence Asia-Pacific, a company he founded after several senior executive positions at Condé Nast and Hachette-Filipacchi (now Hearst). He is the author of the recently published book about his media career: “From Font Row to Front Cover: Inside the Business of International Fashion Magazines: http://www.frontrowtofrontcover.com/Back
What our attendees say…
For me, it’s vital that I attend the FIPP World Media Congress. It’s the one place to learn about the international industry developments and to meet key contacts in person, so it’s the best use of my time and money.
Yolanda Ausin Castaneda, General Manager
Asociación de Revistas de Informacion (ARI), Spain
The FIPP World Media Congress is a place for us to do business and meet publishers from around the world, both existing partners that we have relationships with and new ones that can help us expand our brands globally.
Kevin LaBonge, Vice President, Global Licensing
Penske Media, USA
I’ve been to every FIPP World Media Congress since 2015. It’s a great opportunity to sit down with potential customers and show them what we do. It’s a great event.
Jonny Kaldor, Co-Founder & CEO
If I were a doctor, and you were my patient and a media company, my prescription would be ‘go to the FIPP World Media Congress’.
John Wilpers, Senior Director, US
Innovation Media Group, USA
It’s the place to feel the pulse of the industry, to see what’s changed and what the new trends are. As well as the big-name speaker presentations, the networking opportunities are invaluable for us.
Dragana Trivanovic, Client Relations & Event Manager
Content Insights, Serbia
The FIPP World Media Congress is one of the biggest, most established and most important events in the industry. It combines great networking with great presentations – real-world, practical insights that you can take back to the office and put into practice straight away.
Chris Kerwin, Managing Director, Food Group
Immediate Media Co., UK