Head of Brand Licensing
Emma Radford is the Head of Brand Licensing at Reach Plc, one of Britain’s largest publishers, with over 240 titles including Daily Mirror, Daily Express, Daily Star, OK! magazine as well as the popular Scottish titles The Daily Record and Sunday Mail.
Emma has over 15 years experience in licensing. She began her career working for a private company producing shoots and creating image rights licensing deals for recording artists signed to internationally recognised labels including Sony, BMG, Warner and Universal.
Jumping from the music industry to publishing, Emma quickly rose to the position of Head of Licensing and Syndication at Northern and Shell, owners of the Express Newspapers and OK! Magazine. Emma was tasked with running OK! Magazine’s global licensing program, which involved both new business and working with licensees and partners to expand their brand offering in each territory.
Since Reach PLC’s takeover of Northern and Shell in 2018, Emma’s role has diversified to include heading up brand licensing within the group. This requires working with their existing assets but most recently Emma has launched The Real Beauty Awards as a new brand asset across titles. Moving forward, Emma’s focus and passion is to diversify and build on Reach’s assets and brands whilst continuing to forge strategic partnerships and collaborations.
Emma holds a Masters in Psychology graduating in South Africa. Most recently, Emma sat on the board of NLA Media Access – as a company shareholder representative, and is part of the International Board at FIPP.Back
What our attendees say…
For me, it’s vital that I attend the FIPP World Media Congress. It’s the one place to learn about the international industry developments and to meet key contacts in person, so it’s the best use of my time and money.
Yolanda Ausin Castaneda, General Manager
Asociación de Revistas de Informacion (ARI), Spain
The FIPP World Media Congress is a place for us to do business and meet publishers from around the world, both existing partners that we have relationships with and new ones that can help us expand our brands globally.
Kevin LaBonge, Vice President, Global Licensing
Penske Media, USA
I’ve been to every FIPP World Media Congress since 2015. It’s a great opportunity to sit down with potential customers and show them what we do. It’s a great event.
Jonny Kaldor, Co-Founder & CEO
If I were a doctor, and you were my patient and a media company, my prescription would be ‘go to the FIPP World Media Congress’.
John Wilpers, Senior Director, US
Innovation Media Group, USA
It’s the place to feel the pulse of the industry, to see what’s changed and what the new trends are. As well as the big-name speaker presentations, the networking opportunities are invaluable for us.
Dragana Trivanovic, Client Relations & Event Manager
Content Insights, Serbia
The FIPP World Media Congress is one of the biggest, most established and most important events in the industry. It combines great networking with great presentations – real-world, practical insights that you can take back to the office and put into practice straight away.
Chris Kerwin, Managing Director, Food Group
Immediate Media Co., UK