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Krifka Steffey

Director, Merchandise, Newsstand
Barnes & Noble

Krifka Steffey is the Director of Merchandising for the Newsstand at Barnes and Noble. Her prior experience with Newsstand comes from 5 years of working on behalf of various retailers at Source Interlink Companies, providing newsstand distribution and logistics solutions.

Over the past four years at Barnes & Noble, Krifka has led the charge to invigorate the Newsstand with exciting sales and traffic-driving promotions and omni-channel campaigns. She has worked in partnership with publishers to create new and exclusive products, all while conducting a global search for new international magazines.

A graduate of Rollins College and the Crummer Graduate School of Business, Krifka has always had a passion for magazines and has been an avid reader of the category from age 9.

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