Deputy Head of Market Research
Oliver Brix is a specialist in market research and media planning. He has been working with this background since 10 years – as a project manager, team leader and currently as vice head of central market research – for Axel Springer SE, one of the world’s leading media companies. In the recent years, on Oliver’s initiative and with his participation, various groundbreaking studies for the German market have been realized (for example: “the relevance of news media for society”, “advertising effects in different kind of media” or “the impact of emotions on advertising in digital, TV and print environments”. Oliver is a member of the research unit of the Federal Association of the German Digital Economy (BVDW). In this function, he co-develops and accompanies the annually published research, e.g. cross-media impact of advertising or the influence of media environments on brand safety. Oliver studied economics and social sciences with a focus on empirical social research in Göttingen. After graduating in 2005, he worked for Topaz Consulting (Göttingen), in the research and product development unit at Bauer Media Group (Hamburg) and the international market research company Ipsos (Hamburg).Back
What our attendees say…
For me, it’s vital that I attend the FIPP World Media Congress. It’s the one place to learn about the international industry developments and to meet key contacts in person, so it’s the best use of my time and money.
Yolanda Ausin Castaneda, General Manager
Asociación de Revistas de Informacion (ARI), Spain
The FIPP World Media Congress is a place for us to do business and meet publishers from around the world, both existing partners that we have relationships with and new ones that can help us expand our brands globally.
Kevin LaBonge, Vice President, Global Licensing
Penske Media, USA
I’ve been to every FIPP World Media Congress since 2015. It’s a great opportunity to sit down with potential customers and show them what we do. It’s a great event.
Jonny Kaldor, Co-Founder & CEO
If I were a doctor, and you were my patient and a media company, my prescription would be ‘go to the FIPP World Media Congress’.
John Wilpers, Senior Director, US
Innovation Media Group, USA
It’s the place to feel the pulse of the industry, to see what’s changed and what the new trends are. As well as the big-name speaker presentations, the networking opportunities are invaluable for us.
Dragana Trivanovic, Client Relations & Event Manager
Content Insights, Serbia
The FIPP World Media Congress is one of the biggest, most established and most important events in the industry. It combines great networking with great presentations – real-world, practical insights that you can take back to the office and put into practice straight away.
Chris Kerwin, Managing Director, Food Group
Immediate Media Co., UK