Ruud van den Berg
Senior Vice President, Merchants & Office
UPM Paper Europe & North America, UPM-Kymenne Corporation
Ruud van den Berg, born in the Netherlands in 1960, can look back on 30 years of experience in paper business.
Holding a Master in Business Administration, Ruud entered the paper industry in 1984, initially working in the sales and exports department for KNP (Royal Dutch Paper mills). Within KNP, Ruud had several positions and changed responsibilities and location several times. After the acquisition of the Austrian paper producer Leykam, Ruud became responsible for their sales office Germany with locations Aachen and Hannover. In 1997, Sappi acquired KNP Leykam. In 1999, Ruud joined the Italian producer of Graphic Paper Burgo and was appointed Managing Director of their Benelux operation having office in Brussels.
In 2001, Ruud was headhunted by UPM, appointed Sales Director Fine Papers for the German market, with location Dörpen in Germany. In 2003 he was promoted to the position as Vice President Graphic Papers Merchants Fine Paper Division followed by another promotion two years later, becoming Senior Vice President Sales & Marketing Fine Papers in UPM’s Helsinki-based headquarters.
After UPM adopted an entirely new business structure in autumn 2008, merging the three divisions of Magazine, Newsprint and Fine & Speciality Papers into one – the new Paper Business Group – Ruud has extended his responsibilities by taking on the position as Senior Vice President Sales, Paper Business Group. Late 2013 UPM implemented a new business structure resulting in Ruud being appointed Senior Vice President, Magazine Publishing & Advertising, UPM Paper Europe & North America with full P/L responsibility for a turnover of approximately €4 billion with Headquarter in Augsburg.
In September 2016 UPM’s fine paper and magazine business was merged. Ruud got the responsibility to lead this new strategic business unit and was appointed Senior Vice President, Magazines, Merchants & Office, UPM Communication Papers.
Ruud is married and has two daughters.Back
What our attendees say…
For me, it’s vital that I attend the FIPP World Media Congress. It’s the one place to learn about the international industry developments and to meet key contacts in person, so it’s the best use of my time and money.
Yolanda Ausin Castaneda, General Manager
Asociación de Revistas de Informacion (ARI), Spain
The FIPP World Media Congress is a place for us to do business and meet publishers from around the world, both existing partners that we have relationships with and new ones that can help us expand our brands globally.
Kevin LaBonge, Vice President, Global Licensing
Penske Media, USA
I’ve been to every FIPP World Media Congress since 2015. It’s a great opportunity to sit down with potential customers and show them what we do. It’s a great event.
Jonny Kaldor, Co-Founder & CEO
If I were a doctor, and you were my patient and a media company, my prescription would be ‘go to the FIPP World Media Congress’.
John Wilpers, Senior Director, US
Innovation Media Group, USA
It’s the place to feel the pulse of the industry, to see what’s changed and what the new trends are. As well as the big-name speaker presentations, the networking opportunities are invaluable for us.
Dragana Trivanovic, Client Relations & Event Manager
Content Insights, Serbia
The FIPP World Media Congress is one of the biggest, most established and most important events in the industry. It combines great networking with great presentations – real-world, practical insights that you can take back to the office and put into practice straight away.
Chris Kerwin, Managing Director, Food Group
Immediate Media Co., UK