Ruud van den Berg

Senior Vice President, Merchants & Office
UPM Paper Europe & North America, UPM-Kymenne Corporation

Ruud van den Berg, born in the Netherlands in 1960, can look back on 30 years of experience in paper business.

Holding a Master in Business Administration, Ruud entered the paper industry in 1984, initially working in the sales and exports department for KNP (Royal Dutch Paper mills). Within KNP, Ruud had several positions and changed responsibilities and location several times. After the acquisition of the Austrian paper producer Leykam, Ruud became responsible for their sales office Germany with locations Aachen and Hannover. In 1997, Sappi acquired KNP Leykam. In 1999, Ruud joined the Italian producer of Graphic Paper Burgo and was appointed Managing Director of their Benelux operation having office in Brussels.

In 2001, Ruud was headhunted by UPM, appointed Sales Director Fine Papers for the German market, with location Dörpen in Germany. In 2003 he was promoted to the position as Vice President Graphic Papers Merchants Fine Paper Division followed by another promotion two years later, becoming Senior Vice President Sales & Marketing Fine Papers in UPM’s Helsinki-based headquarters.

After UPM adopted an entirely new business structure in autumn 2008, merging the three divisions of Magazine, Newsprint and Fine & Speciality Papers into one – the new Paper Business Group – Ruud has extended his responsibilities by taking on the position as Senior Vice President Sales, Paper Business Group. Late 2013 UPM implemented a new business structure resulting in Ruud being appointed Senior Vice President, Magazine Publishing & Advertising, UPM Paper Europe & North America with full P/L responsibility for a turnover of approximately €4 billion with Headquarter in Augsburg.

In September 2016 UPM’s fine paper and magazine business was merged. Ruud got the responsibility to lead this new strategic business unit and was appointed Senior Vice President, Magazines, Merchants & Office, UPM Communication Papers.

Ruud is married and has two daughters.


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